Privacy Policy

5.1 Privacy Policy
Last updated: 23 June 2025
This privacy policy applies to all services provided by Violet & Rose London, accessible via info@VioletRoseLondon.com and based in London. We respect our customers’ privacy and treat the personal information you provide to us confidentially and in accordance with the General Data Protection Regulation.

1. What information we collect
We collect personal data that you provide to us when placing an order, creating an account or contacting our customer service team, including:

Full name
Address and billing details
Email address
Telephone number
Payment details (processed via our payment providers; not stored on our servers)
IP address and device/browser details
Order and transaction history
Details of your activities and behaviour on our website (via cookies)
2. Purposes of processing
Processing, dispatching and invoicing your orders.
Providing customer service and support.
Sending order updates, tracking information and relevant information.
Improving our services, website and product range.
Preventing and detecting fraud and misuse.
Sending marketing communications, only where you have given your consent.
3. Legal bases
We process your data on the basis of the performance of the contract (your order), your consent (e.g. marketing), a legal obligation (such as tax administration) and our legitimate interests (such as fraud prevention and improving our services).
4. Sharing data with third parties
Your data will only be shared with third parties to the extent necessary for us to provide our services, including:

Our payment providers: Credit card, Apple Pay, Shop pay and more
Our shipping and delivery partners: Royal Mail
Our supplier(s) responsible for processing and dispatching your order.
Providers of analytics and marketing services (where applicable and in accordance with your cookie preferences).
Where required, data processing agreements have been entered into with all these parties. We never sell your data to third parties. As part of our shipping is carried out directly from a supplier outside the EEA (China), data may be transferred outside the EEA; we ensure that appropriate safeguards are in place in this regard.
5. Retention period
We do not retain your data for longer than is necessary for the purposes for which it was collected, or for as long as is required by law (such as a 7-year statutory retention obligation for tax records).
6. Cookies
Our website uses cookies to improve functionality, analyse visitor behaviour and support marketing. Please see our separate Cookie Policy for further information. You can always adjust your preferences via the cookie banner or your browser settings.
7. Security

We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. All payments are processed via a secure SSL connection.
8. Your rights
You have the right to access, rectify, have your personal data erased or restrict its processing. You may also object to the processing, withdraw your consent and submit a request for data portability. To do so, please contact us at [Store email address]. You also have the right to lodge a complaint with the supervisory authority (in the Netherlands: the Dutch Data Protection Authority).
9. Contact
Violet & Rose London — London — infor@VioletRoseLondon.com