Woman wearing the Serena classic heritage coat
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front
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Serena | Classic Heritage Coat – Straight Cut, Room for Layers, Button Front

Regular price Sale price£49.95 GBP £120.00 GBP
/
50% OFF

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30-Day Money-Back Guarantee

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10% off for 2 items, 15% off for 3+ items

Only a few left!
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SALE UPDATE: SALE UPDATE: Due to high demand during our Autumn Sale, only a limited number of items are left!

Last winter's coat letting you down again?

The first properly cold morning always catches you out. You reach for last winter's coat and remember why you stopped wearing it – too stiff across the shoulders, too short at the back, never quite warm enough, and no room for a jumper underneath.

Meet Serena: a classic heritage coat for the whole winter

Serena is a women's heritage-style coat with a clean, straight cut that hangs neatly from the shoulder without holding you rigid. There's proper room across the body for a jumper or cardigan, so you can layer up and still fasten every button. Smart enough for church, a lunch or a special occasion, easy enough over jeans for the shops – one coat for every part of your winter.

Why you'll love it

  • Warm on cold mornings – keeps the warmth in, so a frosty walk into town feels comfortable.
  • Straight, easy cut – hangs cleanly without pulling, so you can reach, sit and get in and out of the car with ease.
  • Room for layers – space for a jumper or cardigan underneath, with buttons that still close.
  • Easy button front – a straightforward fastening with no fiddly toggles or hidden clasps.
  • Timeless, classic lines – nothing faddish to date it, so you'll reach for it winter after winter.
  • 10 colours, sizes UK 6 to UK 18 – from classic Black, Grey and Brown to Purple, Pink and Light Green.

Details

  • Fabric: wool
  • Fit: straight cut
  • Closure: button front

Shop with confidence

  • 30-day money-back guarantee – if Serena isn't right for you, return it within 30 days of delivery.
  • Free tracked UK delivery – sent with Royal Mail, with your tracking code emailed to you.
  • Friendly customer support – questions about sizing or colours? Email info@VioletRoseLondon.com and we'll help.

Choose your colour and size and add Serena to your basket today – free UK delivery and 30-day returns included.

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@VioletRoseLondon.com and let us know the reason for the return so we can process your request correctly.

We are offering free shipping within the United Kingdom for all orders.

We ship our packages with a Track & Trace code so you can always monitor your order.

You will receive the Track & Trace code via email within 1-24 hours after placing your order.

Violet & Rose London has over 9.726+ satisfied customers and our customers give us a rating of 4.7/5.0.

Rachel K. and 9.7k+ other women love Violet & Rose London!

What customers have to say about Violet & Rose London

Charlotte Williams
Charlotte Williams

Charlotte Williams

Manchester · 1 day ago

"Absolutely love my new autumn dress from Violet Rose London! The quality is outstanding and it arrived so quickly. I felt absolutely fabulous wearing it!"
Margaret Thompson
Margaret Thompson

Margaret Thompson

Edinburgh · 3 days ago

"Finally a brand that understands women like me! The fit is perfect and the fabric feels so luxurious. The pieces are perfect for autumn. I've already ordered three more items. Highly recommend!"
Eleanor Davies
Eleanor Davies

Eleanor Davies

Birmingham · 5 days ago

"Violet Rose London never disappoints. The autumn collection is stunning and the delivery was incredibly fast. The styles are beautiful, comfortable and perfect for the colder days. This is my go-to brand from now on!"

OUR CURRENT SALE

Violet & Rose London is having an Autumn Sale with up to 60% off for a limited time! Plus extra savings when you bundle your favourites.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5 pieces Extra 25% off

FAQs

Once your order is confirmed, you will receive an email with your order number. To track your order!

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-Day Money Back Guarantee

If your piece isn’t the perfect fit, you can easily return it within 30 days of delivery. Your satisfaction always comes first.

Free UK Shipping

We make shopping effortless with free delivery across United Kingdom on all orders, so your item arrives safely and conveniently at your door.

Dedicated Customer Support

Enjoy peace of mind knowing ourdedicated customer support team is ready to assist with any question or concern to make your experience truly seamless.